BRAND: ASUS CAMPAIGN: TALES OF TWO FLAGSHIPS
OVERVIEW: With Asus Tales of Two Flagships campaign, Asus India launched their flagship phone, the Zenphone 5Z in 2018. And guess who helped put its video series in motion?! The series depicted the Zenfone 5Z having conversations with an average flagship in quirky stop-motion animation videos that immediately grabbed attention. These conversations will highlight the Zenfone 5Z’s superiority, and will establish why it is set to redefine the existing definition of flagship. The final result was a 5-Episode edgy and quirky stop-motion animation video which immediately grabbed attention. The campaign title #TalesOfTwoFlagships could not be more apt since the films had conversation between Zenphone 5Z and an ordinary flagship.
RESULT: The video received over 3.9MN Views on YouTube!
EPISODE 1: REDEFINING SPEED WITH SNADRAGON™ 845
EPISODE 02: REDEFINING LOW-LIGHT PHOTOGRAPHY
EPISODE 03: REDEFINING AUDIO EXPERIENCES WITH DUAL 5-MAGNET SPEAKERS
EPISODE 04: REDEFINING BATTERY HEALTH WITH AI CHARGING
EPISODE 05: AI RINGTONE