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Barbie in India | Mattel

BRAND: MATTEL INDIA CAMPAIGN: BARBIE IN INDIA (VIEW ON YOUTUBE)


OVERVIEW: Mattel wanted to showcase their operations in India through a video, as a submission for a virtually organised National Toy Fair. Mattel’s ‘Barbie in India’, a film by Pixelfox, showcases the craftsmanship that goes into making outfits for a Barbie, which not only brings the doll to life but also highlights local art, tradition, and ethos. The video shows Mattel’s Daman factory in action, interspersed with a local artisan’s interview and the connection, a Barbie, that was made in India, has with an Indian kid.