OVERVIEW: This study explores how Pixelfox helped the all new e-scooter venture from the house of RR Global carve its way into the Indian markets and establish its presence.
BRAND INTRODUCTION: With an objective to elevate lifestyles and conserve the environment, Bgauss comes from one of the veterans in Electrical Solutions – RR Kabel, and the house of RR Global. Due to greenhouse gas emissions, stringent emission regulations in coming years and government subsidies, electric vehicles are gaining
momentum in India.
SCOPE OF WORK: The brand development of this e-scooter range included developing the brand identity, visual elements, tone & voice, and a bank of product images and videos. Here’s an overview of the things covered:
BRAND GUIDELINES: (VIEW PDF)
The brand guidelines and characteristic shapes, along with the visual identity for collaterals were developed.
STATIONERY: (VIEW PDF)
The brand stationery was also designed which included: Business Cards, Letterhead and Envelope Design, Merchandise Design etc.
BRAND PRESENTATION: (VIEW PDF)
This was followed by the sales collaterals coming in place – the one to be presented to prospective dealers and partners, covering all essential specifications and features of the models, the service inclusions, the timelines, etc. Instead of being very technical, it was crafted to engage and garner curiosity, with a lot of visual representations of the data, motion graphics, and transitions.