CAMPAIGN: FRIENDSHIP DAY 2019 (VIEW PDF)
BACKGROUND: Friendship Day with our brands was a fun project to roll out. With most of our brands in the F&B sector, we made designs that highlighted elements of their cuisine. Like the three oriental sauces for All Stir Fry, the Wing-A-Beer menu for Hard Rock Cafe and the flavors of different gelatos signifying the varied personalities of friends. We did a typographic GIF for Pizza By The Bay, bringing back the nostalgia of days gone by and the many experiences by the bay. For Softweave towels, we played on the aspect of the towels being eco-friendly. A ‘budding’ thought led to many connections, and there we had it – a range of ways to wish people!