BRAND: FRYING PUN CONTENT: SOCIAL MEDIA CONTENT (VIEW PDF)
BACKGROUND: Frying Pun is an e-commerce startup frying puns daily and putting them on merchandise! We helped the brand launch in the Indian market digitally! OBJECTIVE: To make people aware of the brand and to bring in customers to our social media profiles and website and eventually convert into sales. SOLUTION:The foxes created an entire fictional town, complete with punny illustrated characters, creative paths and a buzzing gram-worthy presence as Frying Pun launched. An online merchandise store running on innovative puns, Frying Pun was the first client we created t-shirt and merchandise designs for, along with static posts, GIFs, stop motions videos and carousels and character build-ups for their social media handles. (TOTAL REACH: 1,862,249, TOTAL IMPRESSIONS: 3,290,613)
MEN’S T-SHIRT: We designed a series of t-shirts for the men’s category keeping the puns quirky and relatable.
WOMEN’S T-SHIRT: We also designed a series of cute and punny t-shirts for the women’s category.
SOCIAL MEDIA POSTS: Keeping the brand language punny, we helped launch the brand digitally with relevant topical content for Facebook and Instagram. The topical content had a good engagement rate.
MERCHANDISE CAROUSEL: The artworks we designed were further extended into merchandise which was extensively sold online due to its quirky design and witty copy. We even did a successful influencer activity.
SIGNS YOU ARE GIF’S: To keep the launch interesting, we introduced the characters using creative gif’s. The #SignsYouAre campaign pointed out the qualities each of our characters possesses and how our audience can relate to each of them. We had a lot of people engage online with this campaign.