BACKGROUND: For this Hard Rock photoshoot, the thought was to showcase the global flavors and palates that Hard Rock Cafe brings, along with the variety of burgers. With venues in 76 countries, including 185 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies.
OBJECTIVE: To bring in new customers as well as repeat customers to try out the Legendary Burgers from cafes around the world.
INSIGHT: Picking up from the objective, we decided to create a simple and effective campaign for Hard Rock Cafe to promote the #WorldBurgerTour.
SOLUTION: The annual World Burger Tour campaign for Hard Rock Cafe brought the foxes an opportunity for innovative photo-shoots. With an objective of showcasing what made burgers from global Hard Rock Cafes ‘legendary’, we did this shoot for each of the four burgers – with their real ingredients and a flying food/levitation/floating theme for this amazing outcome!
WHAT MAKES OUR BURGERS LEGENDARY: The Hard Rock Cafe photoshoot was a unique photo-shoot to showcase the ingredients that make our burgers legendary!
The visually-rich posts had a pretty good engagement on social media.
(TOTAL REACH: 10,580, POST ENGAGEMENT: 1125)