OVERVIEW: Mercedes Circle Elite program highlights that luxury and lifestyle benefits with Mercedes are never just limited to the vehicle you purchase. It continues long after you step out of your star.
INSIGHT: Circle Elite is a warm extension of your welcome in the Mercedes family – something not everyone is aware of.
SOLUTION: To create an awareness with an animation video, here’s what we came up with. Right from illustrating characters and scenes, making the script, choosing a color palette and creating transitions and animation: all of it was was done keeping in mind the brand’s dignified personality. We weaved together a story showcasing glimpses of the exclusive privileges, replete with elevated experiences and benefits on dining, stay-cations and Golfing along with global travel and medical assistance, and much more in this video.
BEHIND THE SCENES, PART 1
BEHIND THE SCENES, PART 2
BEHIND THE SCENES, PART 3