BRAND: MOTOROLA PROJECT: WORLD HELLO DAY
OBJECTIVE: For Motorola World Hello Day, the brand reintroduced their iconic tagline ‘Hello Moto’ with #SayHello, urging social media users to reconnect with their loved ones and start a conversation.
EXECUTION: To spread the word about #SayHello, Motorola created this video encouraging their social media followers to reignite conversations and connect with their family and friends. Not only that, since the occasion was World Hello Day, Moto diversified #SayHello, asking social media users on how they say Hello in the area they come from; the campaign was rolled out in 18 countries through country specific social media accounts. With the idea of leveraging social media to bridge the gap between people by using the simplest form of greeting, saying Hello, the campaign created some effective content. The campaign was rolled out in 18 countries and received an overwhelming response,
RESULTS: #SayHello generated more than 186 million impressions, and 340k social engagements across all social media platforms with the help of the videos and creative illustrations. The campaign trended on Twitter for 11 hours, with #SayHello, generating more than 24k tweets. On YouTube, the videos garnered more than 600k views from all over the world in just one day, and successfully urged social media users to #SayHello whilst helping the brand connect with people. Evoking the connection people have with the Hello Moto tagline, #SayHello accumulated a reach of more than 26 million, fulfilling the brand’s objective and making World Hello Day, a day to remember. The film was featured on Social Samosa, Lighthouse Insights.