BRAND: NISSAN INDIA CAMPAIGN: #HaveYouClickedToday
Background: Even though we are all aware of the road safety rules, we often tend to ignore them and take life for granted. Many of us feel constricted even when we put on the front seat belts, let alone rear seat belts.
Insight: Based on this insight and with an aim to raise awareness around the usage of rear seat belts in India, Nissan India kicked off 2019 with the launch of its campaign #HaveYouClickedToday.
Solution: Extending the #HaveYouClickedToday campaign messaging, for our next set of films, we worked with comedian Abish Mathew and ace fashion designer Kunal Rawal to spread awareness around the need to buckle up even in the rear seat while driving. We shot a vox-pop format film with Abish, where he is seen hitting the streets, and being his hilarious self, quizzing people about their take on wearing rear seat belts. These films translated the campaign message and all it’s implications into contextually timed digital content.