CAMPAIGN: RAKSHA BANDHAN 2019 (VIEW PDF)
OVERVIEW: For Raksha Bandhan, celebrating the soft yet strong bond of siblings, we foxes brought together some thoughtful concepts and executions for our brands. Pizza is among many people’s favorite food, and the friendly fights between siblings often end up in not wanting to share the last piece. But Raksha Bandhan is a day when we take a pause, set aside the fights and show that intrinsic love a bit, and when we probably wouldn’t mind sharing the last piece. That’s what we portrayed with Pizza By The Bay’s post. The spicier and crispier side of siblingship. For Softweave Towels, we focused on the softer aspect with a visual showing a towel craft flower as the centerpiece of the rakhi. This also symbolized that it may take a slightly artful and delicate approach to bring out the softness of this relation, but it’s among the softest within.