BACKGROUND: For Smoke House Deli Wall-Art project, we evolved the brand from its cutesy doodle-y personality into a more whimsical and surrealistic one. Even our tone of voice and illustrations evolved. Having been their creative partners for over three years now, the transition was a rather seamless one for us.
BRIEF: The requirement was to design the wall art for the new Smoke House Deli outlet at Kemps Corner.
STRATEGY: We started off with understanding the new visual language and then relating them to metaphorical objects. The result was indeed a visual delight. Below are the illustrations we made and how it actually adorned the outlet walls.