CLIENT: SOFTWEAVE TOWELS CONTENT: PERFORMANCE MARKETING (VIEW PDF)
OVERVIEW: Here are some tips and tricks we learnt on our way while working out performance marketing and sales for Softweave Towels. A hallmark brand from Keshardeo Combines, they have a range of premium loom finished, jacquard terry towels. From targeting the right audience and platforms, to creating aesthetically appealing and attractive communications, we managed to bring about a significant growth in sales, reach and return on spends.