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BRAND: SOFTWEAVE TOWELS CAMPAIGN: TREES (WORLD EARTH DAY)


Background: World Earth Day is an annual event celebrated around the world on April 22 to demonstrate support for environmental protection.
Insight: Picking up on the subject, we, at Pixel Fox Studios, decided to create a simple and effective campaign with Softweave Towels for International World Earth Day 2019.
Solution: Trees, like water, are the harbingers of life. Showing a towel that’s partially soaked in water, with the drenched patch shaped like a tree, we wanted to establish that they are in need to be conserved, sustained and watered more, than cut down. This also entails planting more trees, focusing more on sustainable practices, and caring for nature, just as nature cares for us.
softweave towels_trees
Result: The campaign #Trees garnered an engagement rate of 55.87%. It also trended globally and got featured on Ads of The World