BRAND: SOFTWEAVE TOWELS CAMPAIGN: HIJKLMNO
Background: With an increasing wastage of water prevalent in our country, a large number of places are drought-ridden. Softweave Towels urges people to save water and use it efficiently in this bold and sarcastic topical post. The campaign #HIJKLMNO talks about how saving water is not as difficult as pronouncing the word itself. It’s really simple, a matter of changing a few daily habits. The brand urges all to pledge and to do our bit in conserving the elixir of life. The post is a play with around the alphabets from ‘H-O’ which can also be read out as ‘H2O’, the chemical symbol of water.
Results: The post garnered an engagement rate of 10.8% which was the best performing post for March on Facebook and 9.53% on Instagram.