BRIEF: The Good Life Co. (TGL Co.) is a luxury tea brand based out of Mumbai. With a passion for the art of brewing, TGL Co. is known for its exciting blends made from the best organic teas and botanical’s from across the globe. The brand wanted to inform and excite the consumers about healthy artisan teas. TGL Co. teas are organic and have anti-oxidizing properties and nutrients that have various health benefits.
CULTURAL CONTEXT: The inspiration for the design came solely from the essence of the brand, and the intricate manner in which TGL Co. teas are manufactured.
SOLUTION: For the Good Life Co photoshoot, we took cues from the unique flavours that every TGL Co. tea offers, we did a visually rich photoshoot, shedding the spotlight on the ingredients and the overall luxurious, artisanal, and botanical personality of the brand. Having created the packaging, we had quite a well rounded idea of it! Being visually rich, The Good Life Co photoshoot performed very well on Facebook and Instagram and the engagement rate was also pretty high! This could be attributed to the rich, Instagram-worthy imagery.
PHOTOSHOOT – 1
PHOTOSHOOT – 2
PHOTOSHOOT – 3