BRAND: THE GOOD LIFE CO. PROJECT: PACKAGING DESIGN (VIEW PDF)
BRIEF: The Good Life Co. (TGL Co.) is a luxury tea brand based out of Mumbai. With a passion for the art of brewing, TGL Co. is known for its exciting blends made from the best organic teas and botanical’s from across the globe. The brand wanted to inform and excite the consumers about healthy artisan teas. TGL Co. teas are organic and have anti-oxidizing properties and nutrients that have various health benefits.
CULTURAL CONTEXT: The inspiration for the design came solely from the essence of the brand, and the intricate manner in which TGL Co. teas are manufactured.
SOLUTION: Tea is an ethereal elixir and every sip unleashes a symphonic burst of flavours. Building on this thought with the TGL Co. brand persona in mind, we created an interesting series of packaging with hand-drawn ingredients and patterns and the most suitable colours according to the flavours. The beautiful outcome is today a much loved and distinct packaging design seen in the market!
PACKAGING – 1
PACKAGING – 2